MBFWT 2016 S/S

The fashion festival Mercedes-Benz Fashion Week, held in major cities all over the world, took place from October 12th to 18th, 2015 in Shibuya Hikarie. Based on the concept “The origin of ideas”, created by the designer in charge of the overall art direction for 2016, DELTRO’s Masanori Sakamoto, WOW brought to life objects that seem like clothes, but are not, and created a visualization that attempts to fuse these objects with a person. It occupied Hikarie for the duration of the fashion week, appearing in web movies and venue digital billboards, etc. Visual Art Director : Shota Oga Visual Art Designer : Hiroshi Takagishi